COMM 131 Lecture Notes - Lecture 9: Laundry Detergent, Marketing Mix, Lululemon Athletica
Document Summary
A product - is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or a need. It could take in any one of the following forms. Marketing-mix planning often begins with building an offering that brings value to target customers. Goods : the offer that consists of a pure tangible good (e. g. yoga mat) Service: the offer that consists primarily of a service essentially intangible (e. g. cell phone plan) Experience: a type of product that combines a service or physical product with a memorable experience. Many of you have expressed interest in law, sports, and real- estate these are highly (cid:373)arketa(cid:271)le roles. Places: create, maintain or change attitudes or behaviour toward particular places (e. g. tourism). Ideas: public health campaigns, environmental campaigns, family planning or human rights. Relax its just a game ad campaign against bad hockey parenting behavior.
