COMM 104 Lecture Notes - Lecture 17: Relationship Marketing, Marketing Mix, Costco
1 Sep 2016
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Document Summary
Case study tanzafoot soccer trading cards in tanzania. Need for government or civil society to subsidize. Marketing is the most visible function of the various business disciplines. Thus it is often the business discipline that draws the most ethical criticism. The answer to this question often changes the degree of responsibility the marketer has for the outcomes marketing creates and the tactics marketers use. If marketers are creating wants for particular products services then they must take full responsibility for the outcomes that result from the sale use of product. Marketing affects everything not just promotion it is the four ps. Why marketing ethics is even more important today. Ethical marketing practices have always been important but they are even more important today. Marketing is a highly sophisticated practice that uses advanced tools to understand consumers every wish all about understanding customers. Ex companies tracking transactions at counters online use of an individual s loyalty card asking for postal code.
