ECON 102 Lecture Notes - Lecture 3: Marginal Cost, Opportunity Cost

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Chapter 3 optimization: doing the best you can. Optimization can be implemented using many different techniques. We explore how to optimize using two techniques, which yield identical answers. Two optimization techniques: total value, total benefit total cost (net benefit, marginal analysis, the change in the net benefit of one option compared to another. Exhibit 3. 1 apartments on your short list, which differ only on commuting time and rent and are otherwise identical: decision-making using totals: where should i live, trade-off: cost vs distance. Optimization using total value: translate all costs and benefits into common units, like dollars per month, calculate the total net benefit of each alternative, pick the alternative with the highest net benefit. Exhibit 3. 2 commuting cost and rental cost expressed in common units, assuming an. Exhibit 3. 3 total cost including both rent and commuting cost, assuming an. Exhibit 3. 4 commuting cost and rental cost expressed in common units, assuming an. ,300: not e(cid:448)er(cid:455)o(cid:374)e"s (cid:271)e(cid:374)efits are the sa(cid:373)e.

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