ECON 101 Lecture Notes - Lecture 8: Dofasco, Isocost, Isoquant

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In the long run, the profit maximizing firm will try to be technically efficient, which means using no more inputs than necessary. This is not enough to maximize profits. Firms in the long run must also choose among the many technical efficient options the one that produces a given level of output at the lowest cost. Cost minimization is an implication of profit maximization that firms choose the production method that produces any given level of output at the lowest possible cost. Whenever the ratio of the marginal product of each factor to its price is not equal for all factors, there are possibilities for factor substitution that will reduce costs for a given level of output. The law of diminishing marginal returns says that with other inputs held constant, an increase in the amount of one factor will decrease its marginal product. By re-arranging the terms in the previous equation, we can get the following equation:

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