GMS200 Lecture Notes - Swot Analysis, Strategic Business Unit, Peter Drucker
1 Mar 2013
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Document Summary
Competitive advantage: is the ability to do something so well that one outperforms competitors. Sustainable competitive advantage: is the ability to outperform rivals in ways that are difficult or costly to imitate. Strategy: is a comprehensive plan guiding resource allocation to achieve long-term org. goals. Strategic intent: focuses and applied org. "al energies on a unifying and compelling goal. Levels of strategy: corporate-level strategy, business-level strategy: sets long-term direction for the total enterprise identifies how a division or strategic business unit will complete its product or service do- main. Functional strategy: guides activities within one specific area of operations. Strategy implementation: is the process o putting strategies into action. Mission: statement expresses the org. "s reason for existence in society. Stakeholders: are individuals and groups directly affected by the org. and its strategic accomplishments. Strategic constituencies analysis: assesses interests of stakeholders and how well the org. is responding to them.
