SLGY 3323 Lecture Notes - Lecture 7: Arab Spring, Zazzle, Racist Music
13 Nov 2017
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Document Summary
Qualitative data can seem chaotic and overwhelming o . A code is a word or phrase used by researchers to identify or name something significant in raw data (like identifying recurring themes. Coding may involve counting the number of times lack of benefits comes up. (noticing the pattern of that phrase o . This is manifest coding identifying what is exactly and concretely stated. Coding for latent content involves, identifying the underlying meaning in . Using the food court workers example; the lack of benefits is not a complaint but a reference to the new owners policy that gives better benefits. But given past problems, one might conclude the workers in general are only cautiously optimistic pointing to the tone or meaning of what was said . And the hidden part of the iceberg is the deep meaning. Discourse analysis how of narrative and visual texts images.
