PSYC 1103 Lecture Notes - Lecture 1: Stereotype, Social Cognition, Fundamental Attribution Error
28 Mar 2016
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Document Summary
Systematic persuasion: going directly through the rational mind, influencing attitudes with evidence and logic. Heuristic persuasion: changing attitudes by going around the rational mind and appealing to fears, desires, associations. The foot-in-the-door phenomenon: the tendency to be more likely to agree to a large request after agreeing to a small one. Affect on attitudes: people adjust their attitudes along with their actions, liking the people they agreed to help, disliking the people they agreed to harm. Cognitive dissonance: unpleasant state that arises when a person recognizes the inconsistency of his or her actions, attitudes, or beliefs. To restore consistency people will change at least one of their attitudes. The medial prefrontal cortex is activated when we think about other people"s attributes. Social cognition: processes by which people come to understand others. We make inferences about others based on the categories to which they belong and the things they do and say.
