MKTG 3258 Lecture Notes - Lecture 12: Google Analytics, Big Data

• School: Mount Royal University
• Department: Marketing
• Course: MKTG 3258
• Professor: Edmund Gee

Document Summary

I found google analytics to be a beneficial learning experience for me. With almost everything being online nowadays, google analytics can be the difference between success and failure for a business. Google analytics doesn"t just accumulate website hits, it gives a detailed analysis of how individual people got to your website, and what they do while on your website. Based on this information, companies can see which types of marketing are working best for them, and make more evidence based decisions based on this data. The main thing i learned about google analytics is how in depth and advanced it really is. There are so many customizable options to expand or narrow down the big data that google analytics can collect. Each certificate program got a little more advanced, which worked because i understood the base information from the previous certificate to work off from. I found that google analytics can be extremely helpful, especially for small businesses.