HPED 2440 Lecture Notes - Lecture 3: Capacity Building, Crowdsourcing
8 Feb 2020
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Document Summary
Public engagement: represents the way we carry out our organizational objectives, has become a central management function. Decision making continuum: continuum going from expert to public (see slide 6) Social engagement theory: you will engage based on how well you think you"ll benefit from that engagement. Distribution of scare resources: shrinking pie phenomenon, scarcity mentality, changing position of public space. Basic methods of public engagement: open houses / town halls, public/community relations functions, public relations (pr) / media relations, surveys / focus groups / crowdsourcing. Barriers to public engagement: see slide 15. Tactics to increase public engagement: community mapping, art/creative input, future modeling, understanding all perspectives is essential to work towards a solution. Best engagement practices: personal (one-on-one) engagement, strong research to disseminate, being creative, using a mix of basic tactics and technology. Engaging media outlets: press kits, press conferences, press releases and media releases, story pitches.
