ENTR 4420 Lecture Notes - Lecture 1: Facial Expression, Learned Helplessness, Autosuggestion
30 Jun 2020
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Dna of sales & business development part a: ** sales people as agents of customer value creation. ** the responsibility of a salesperson is to make sales: to sell the product or service to a customer and to create value in the process. ** business development means to promote org. growth. ** broad function of business development is to seek out new business. ** typically involves coordination of a broader range of functions, one of which being sales. Different firms label it differently so find your own definition. Change: what did my predecessor do keep, competition start, nobody everybody. More closing behaviour did lead to more sales, only if price and risk were low. ** it means keeping a float in a sea of rejection. ** move from i will to will i . Will i be prepared/engage the audience/excite/memorable/add value. Buoyancy: positivity ratio [ex. 3 or more positive experience to 1 negative]
