CRJS 2015 Lecture Notes - Lecture 9: Operationalization, Logical Reasoning, Content Analysis
19 Apr 2017
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Ge(cid:374)e(cid:396)ally used as a (cid:396)esea(cid:396)ch tech(cid:374)i(cid:395)ue that do(cid:374)"t i(cid:374)(cid:448)ol(cid:448)e i(cid:374)te(cid:396)acti(cid:374)g (cid:449)ith people. Using data that others have collected no interaction with humans: use of existing statistics, problems, operationalization: for example, we want a survey about how many victims there are in calgary of robbery. We need to operationalize what it means to be a victim. Use of secondary data vs use of existing statistics. Secondary data analysis: you are doi(cid:374)g the a(cid:374)alysis o(cid:374) so(cid:373)eo(cid:374)e else"s data set: data collected by others, researchers own statistical analysis, often done in quantitative research. You must decide tv channels to analyze, time frame, and how you will cluster: coding: use both when possible, manifest coding: coding that is visible on the surface anyone can see it, anyone can count it. Sampling only platinum albums ensure a wide reach. Article themes: derogatory naming and shaming, sexual objectification, distrust of women, legitimation of violence against women, celebration of prostitution and pimping.
