COMM 2500 Lecture Notes - Lecture 12: Intact Dilation And Extraction, Preferred Frame, Iran Air
20 Jan 2017
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Document Summary
The central organizing idea for news content that supplies a context and suggests what the issue is through a use of selection, emphasis, exclusion and elaboration. Media not only influence what we think about, they influence they way we think about them. They do this by framing : i. e. through selection, emphasis, exclusion and elaboration. These determine the salience of particular attributes of a story of issue. Framing promotes a particular: problem definition causal interpretation, moral evaluation and/or, treatment recommendation (entman, 1993) Thematic frames: strategy vs. policy frames, ethical vs. material frames, individual vs. Societal frames: pro-life vs. anti-abortion, estate tax vs. death tax, terrorists vs. insurgents. And what went wrong: differences in coverage of victims, attribution of responsibility, use of moral vs. technical frame. Framing questions: pick a set of cues that has defined the debate about a specific policy or product, pick a policy debate or event and discuss how the cues have defined this choice, ex.
