SBMG10013 Lecture Notes - Lecture 1: Competitive Intelligence
10 Mar 2018
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Answer: in-house research, the boomerang juice company carried out their research on base of competitive intelligence by the company ceo, marketing director and company representative who participated in trade show events in south and east asia. However, they did not conduct their research on the base of competitor intelligence. How did boomerang use market intelligence to make their decision to partner with the distributors in. Answer: firstly, the boomerang juice company ceo initiated a small international market research project to determine the location for export. Secondly, the company ceo made number of contact of local distributor during the trade show in singapore. Question 3 based on the evidence provided in this case study. Answer : further research is recommended in to the background, history and business practices of the local distributor to assure boomerang that this relationship will be reliable and long term.
