SOCPSY 1Z03 Lecture Notes - Lecture 1: Design Of Experiments, Dependent And Independent Variables, Doomsday Cult
23 Apr 2016
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Attitudes: an attitude is a predisposition to respond to a particular object in a favourable or unfavourable way. For example, economists, politicians and constituents disagree on whether the nations debt is too high, with people on both sides equally convinced they are right (2) evaluative: an attitude also has an evaluative or affective component. The evaluative component has both a direction (positive and negative) and an intensity (ranging from very weak to very strong) One can have neutral attitudes towards something (rare) especially if you lack a schema/knowledge on a particular thing. For example, stronger negative emotions include dislike, hatred and even loathing: i can"t stand punk rock or positive emotions such as thai food is good or the. People who hold a speci c attitude are inclined to behave in certain ways that are consistent with that attitude. The presence of a reward or punishment that reinforces a behaviour and an attitude can be formed as well.
