SOCPSY 1Z03 Lecture Notes - Lecture 9: Peer Group, Cognitive Dissonance, Balance Theory
19 Apr 2018
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Document Summary
It exists in our mind and is about something, an object". Conscious beliefs that guide our decisions and behaviours. Or unconscious beliefs that guide our decisions and behaviours. Cognitions - attitude based on a set of beliefs. Evaluations - how you evaluate and feel about the object. Behavioural dispositions - attitude can elicit behaviour. Certain components are more salient in certain situations. More difficult to change with cognitive reasoning. Not really about how the car looks, buy it because it helps the environment, helps you save money and its functional. You"ll have a more positive direct experience than be influenced by the negative talk is around it. Very little of our experiences are direct. Two stimuli linked together to make a new experience. Attitude towards something in a commercial is influenced by a positive commercial. Ex. family that loves the leafs , family that is super conservative. Your own actions will reflect this experience.
