SOCPSY 1Z03 Lecture 13: Social Influence and Persuasion

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: Paul Glavin

Document Summary

2003: strip search at mcdonald"s restaurant in hinesville, georgia. Prank caller convinced manager to strip search a 19-year-old employee suspected of drug possession. Power: the ability to in uence and control the behaviour of others even against their will. Compliance: when the target"s behaviour conforms to the source"s requests. Authority: the capacity of one member to issue orders to others by invoking rights that are vested in their role. People"s roles/positions within an organization give them certain rights/obligations. These give one person authority over another with respect to certain acts and performances. Generally lump people into two groups: good people and bad people. Recruited participants from range of backgrounds (age 20-50) Assigned to either teacher" or learner" conditions. All participants actually assigned teacher condition (no real learner) Participants told they were participating in a memory test. Told to shock learner after wrong answer. 9 out of 12 (75%) participants went to the end (440v)