SOCPSY 1Z03 Lecture Notes - Lecture 8: Doomsday Cult, Participant Observation, When Prophecy Fails
31 Oct 2016
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An attitude is a predisposition to respond to a particular object in a favourable or unfavorable way. Learning a new behaviour (or attitude) via the process of association. Two stimuli are linked together to produce a new learned response. 11 month old infant tested on response to stimuli. But: sound of hammer did produce negative reaction. After rat was repeatedly paired with hammer sound, albert developed rat phobia even in absence of so und. Stage 1: unconditioned stimulus (ucs) produces an unconditioned response. Stimulus with produces no response (neutral) is associated with the unconditioned stimulus at which point it now becomes known as the conditioned stimulus. Presence of rat (stimulus)becomes associated with the unconditioned stimulus. Presence of rat (stimulus)becomes associated with the unconditioned stimulus (noise) Conditioned stimulus (cs) has been associated with the unconditioned stimulus (ucs) to create a new conditioned response. Rat (cs) is associated with loud noise (ucs) to produce a fear (cr)
