SOCIOL 2T03 Lecture Notes - Lecture 7: Mass Media, Xfl, Oligopoly
26 Apr 2019
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Document Summary
Seldom included in the content of commercial media is an emphasis on civic values, anticommericial activities and political activity. 4: controlled by multibillion dollar telecommunication companies. Case study: the xfl: xfl was created to appeal to tv audience, co-founded by vince mcmahon, changed rules of football to add excitement, e. g. Images and narratives in sports media: c&d id major ideologies that sports media promote through their coverage, success ideology, gender ideology, racial and ethnic ideology, other ideological themes (nationalism, militarism, individualism, consumerism, id as critical themes in sports. Success ideology: winning and competitive outcomes, success is premised on, competition/dominance of opponents, obeying authority, big plays, success is not presented as arising from, empathy/equality, sharing resources/mutual support, personal growth. All valuable outcomes for many people who participate in pleasure and participation sports: this media emphasis constructs sporting success in a very narrow framework, ignores many outcomes from or motivations for engaging in sport.
