SOCIOL 2T03 Lecture Notes - Lecture 10: Monopsony, Colin Kaepernick, Militarism
26 Apr 2019
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Document Summary
Nhl is so dominant in na that it has a (virtual) monopoly n selling hockey to fans: monopsony, single buyer of athletic labour in a particular sport, e. g. Commercialized sport: fan agency: fans rarely have input into decisions about sports team, except as consumers, rare instance of fan protest changing team"s operation, usually limited to symbolic gestures. Stadium branding: maple leaf gardens, 1940s, no ads on boards or signs in stands, acc: 2010, advertisements on the boards, on the ice, in the stands. Uniform branding: went from no advertisements on the jerseys, to many advertisements. Commercialized sport: sponsors and branding: some famous athletes have become their own brands that have marketability, e. g. Michael jordan, lebron, lionel messi, tony hawk: even child and youth sports are branded, e. g. Tim horton"s timbits hockey and soccer programs: products that are bad for health have long associated their brans with sports and athletes to shift public perception.
