PSYCH 3CD3 Lecture Notes - Lecture 12: Dr. Martens, Likert Scale, Spreading Activation

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When we go into an interaction with an out-group we can either be having a good day or a bad day or neutral state. Merely being in an interaction w/ someone from an out-group can alter our mood state. It becomes really important to understand how our mood effects our interactions with out-group members. A negative experience we create can confirm our stereotypes. Information processing strategies - we tend to use more peripheral info processing strategies when we are happy, anxious, fearful, angry etc. These are associated with peripheral mood states and therefore stereotype processing. Stereotypes are heuristics and we use heuristics when we are happy. Happy people stereotype more than those in a neutral state. This is mood incongruent (we assume someone in a happy mood would want to do a positive thing but stereotyping is negative). They think more deeply and use less heuristics.

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