PSYCH 3CB3 Lecture : Psych 3CB3 Jan 10.doc
11 Feb 2014
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Don t seem to feel the need to censor some attitudes, because there are so many different. (hate/like broccoli) More common when question threatening or sensitive. Use behavioural indication for direction of attitudes. Wrong number technique: call guy as if you needed help, see if he can do if you a favour. Lost letter technique: leave letters in wrong place and see how may people will re mail it. Bogus pipeline: told its essentially a lie detector and can detect their attitudes. Ask them attitude towards something, find the attitudes in waiting room and then they will be more honest. Other techniques - no perfect way to determine, have to rely on explicit measures. In bypassing all conscious layer of process, we are getting a better handle on true, real attitude individuals have. One of the most dramatic results is, implicitly measured results are quite different.
