PSYCH 3CB3 Lecture Notes - Lecture 2: Discriminant, Attitude Change
25 Oct 2017
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Document Summary
Attitudes are not stored , but information is stored in the brain and our opinions and attitudes is/are formed based on the retrieved information. Therefore, our attitudes can uctuate based on the information we have on he topic/object. Cognitions- what i believe is true about the attitude object. Gives us information on how to best change/modify the structure of one"s attitude. (advertising is the largest source that does this) Di erent structures suggest di erent models of attitude formation / attitude change. Di erent structures suggest di erent reasons for context e ects. Ambivalence: within dimensional re cognitions - might have some positive/negative cognitions about the attitude object. (you are not really sure whether your attitude is positive or negative). An attitude is a behavioural tendency towards a object/topic. Correlation between cognitions and a ect > strong negative a ect relationship for. Trump, but have positive cognitions about his politics.
