PSYCH 2H03 Lecture Notes - Processing Fluency, Free Recall, Problem Solving

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Associative strength: recall: requires that you generate an answer. Followed by a decision is the answer correct? (i. e. essay exam, free: recognition: does not require generation. Spreading activation: a node (idea) is activated, activating other nodes. Activation will reach threshold, at which point nodes fire (think neurons). Participants given word pairs to study (i. e. yellow boot, meow cat). Then 1 member of the pair is presented as the cue to help recall the other member of the pair. Strongly associated cues are more effective than weakly associated cues. Meow is better than milk as a cue for cat. Milk might elicit baby, coffee, cookies, cheerios. The importance of the perspective at time of encoding and at time of retrieval. Location (i. e. under water vs. on land: physiology (i. e. intoxicated vs. sober, mood (i. e. happy vs. sad, environment (visual, auditory, olfactory ) The context becomes incorporated with the associations and thus the path of retrieval.

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