PSYCH 2H03 Lecture Notes - Lecture 13: Encoding Specificity Principle
Document Summary
Memory retrieval: many misconceptions about memory come from the early models of human memory, automatic capture is different, salient information will automatically capture our. It is possible to miss very salient information. attention. Is deep processing always superior to shallow encoding: this depends on the type of information, and the nature of the cue you are given at the time of retrieval. Effective cues: associative strength, plays a role, some cues are more heavily associated, stated dependent learning and accessibility. If you learn where you encode, memory performance will be much better. If you were drunk when you encoded, you do better when you are intoxicated during retrieval. Recall depth: participants were asked to make judgment. In shallow they were given easy tasks, then deep processing you are given semantic information: you recall more on the harder tasks, there are some issues.
