PSYCH 2GG3 Lecture Notes - Lecture 4: David Premack, Reinforcement, Operant Conditioning
Document Summary
When there is first extinction but when the animal goes back into the experiment, they are able to spontaneously do it again (like they never forgot it) effects of schedules on rate of responding: Practical applications of operant conditioning: the attention economy. When creating a sort of online platform ,you want a lot of user but also want them to come back to that site after time. The reward for the creator = money. Ex: dopamine lab app: people going back to the app in anticipation of something. What a lot of apps / websites rely on is anticipation: this is why they constantly need new material (to engage their audience and make them keep going back: this is a variable schedule. Asked if we actually had sovereignty over our own mind anymore: he said smart phones have changed our contract with advertisers and our relationship with reality, a neuroscience perspective.
