PSYCH 2C03 Lecture 6: Psych 2C03 Lecture 6 Cognitive Approaches to Persuasion
19 Mar 2016
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Tried to change soldiers attitudes so that they felt that being a soldier was a good option and better than they thought it was. The best type of source is one that the audience nds credible. No ulterior motive for telling you what they"re telling you. Gave subjects persuasive messages attributed to experts vs non experts. Iv1: source credibility iv2: time since delivery of message. Sleeper effect: things are happening to your persuasion level as you"re not even thinking about the persuasion message. Forget where you heard what originally persuaded you. Mechanism - if the source is credible to you, you won"t ignore it. The source originally has a strong effect: over time, you remember you learned something, but you don"t know where you learned it. You might start repeating it and forget that it came from a bad source. So low credibility eventually rises, high credibility eventually lowers .
