PSYCH 2C03 Lecture Notes - Lecture 2: Murder Of Kitty Genovese, Solomon Asch, Adolf Eichmann
8 Dec 2015
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The need to conform is a basic human need. This need can make us look very silly (candid camera) Changing what you would normally do, in accordance with other. Types of social power (french & raven, 1959) Expert power: white coat; british accent have, if you believe someone has some sort of expertise that you don"t, professors, doctors, etc, cause you to do something you might never ever do. Give me your wallet ; you comply with that request (i. e. , Milgram experiment: identification referent power, conform to what people are doing to get the reward, conform to get the praise associated with it. Wearing a certain style of jeans because they are the cool" jeans, therefore making you cool": low ambiguity. Lasts as long as the identification lasts. I. e. , favourite tennis player uses a certain brand of rackets, when they switch, so do you. Or if you have a new favourite tennis player.
