PSYCH 2C03 Lecture Notes - Lecture 7: The True Believer, Pole And Polar, Sunk Costs
18 Jun 2020
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If you want someone to like you, get that person to do you a favor . I must really like someone if i"m nice to them". There is perhaps no surer way of infecting ourselves with virulent hatred toward a person than by doing him a grave injustice . If you want to dislike someone do them wrong. Doing a favor for someone makes you like them even more. Physiological discomfort is due to threatened se. Physiological discomfort is due to increased arousal. Se threat motivates dr to restore se. Raised arousal signals threat to se, need to engage in dr. Both types of discomfort are required for dr. Definitions: persuasion is changing others" behaviour by exploiting needs for consistency and reciprocation. Pressure to appear consistent, inconsistency = dissonance. Get a commitment from someone and they will follow through. Evolutionary and social pressure to reciprocate favours. Do someone a favour and they may do one for you.
