PSYCH 1X03 Lecture Notes - Lecture 11: Social Learning Theory, Muzafer Sherif, Fishing Rod
27 Nov 2016
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As a social being, our thoughts and behaviours are influenced by those of the people around us. We look to others for cues to determine how we should feel and act in a given situation. We a(cid:272)t differe(cid:374)tl(cid:455) (cid:449)he(cid:374) (cid:449)e"re (cid:449)ith (cid:272)lass(cid:373)ates i(cid:374) a (cid:272)lassroo(cid:373), ha(cid:448)i(cid:374)g tea (cid:449)ith our grandmother, or attending a hockey game with rowdy fans. Influence of others has broad implications on topics ranging from cultural norms to advertising. Each year, cyclists compete in the tour de france through a course that winds through valleys, hills and flats, leading to a final push in the last several kilometers where each rider gives everything he has left. Credited with performing first formal study of social psychology in 1898. Observed that cyclists raced faster when competing against each other in a group, compared to when racing against the clock on an individual time trial.
