PSYCH 1X03 Lecture Notes - Lecture 1: Studbook Selection, Impulse Purchase, Paradigm Shift
Document Summary
How to collect and analyze information while trying to minimize bias, con icts, oversights: construct a theory. Collect a general set of ideas about the way the world works: generate a hypothesis. Form a testable statement guided by theories that make speci c predictions about the relationship between variables: choose research method. Determine the way in which the hypothesis will be tested: collect data. Take measurements of the outcomes of the test: analyse data. Understand the data and discover trends or relationships between the variables: report the ndings. Publish articles in scholarly journals (review process by experts in order to ensure that the content is meaningful and factual: revise existing theories. Incorporate new information into our understanding of the world. Paradigm shift: a drastic change in the way we think ex. 1543 copernicus challenging the existing dogma that the earth was in the centre of the universe. *case study: eric"s energy drinks that help with memory and studying (impulse purchase)
