POLSCI 3N06 Lecture Notes - Jargon, Likert Scale
5 Dec 2013
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Document Summary
A method designed to measure (variously) the characteristics, attitudes, and opinions of a sample of a population. Relies on self-assessment on the part of respondents i. e what do you think about . Can be administered by mail, telephone, internet, or via an in-person interview. All of which have their own strengths and weaknesses. Before a survey is administered, you must first design a questionnaire. Poorly conceived survey questions are the key source of error in many surveys making sure you have good questions. In many cases they are a larger source of error than sampling error. Garbage in, garbage out : open-ended or closed-ended questions? used for different purposes. Closed-ended questions offer respondents a choice between pre- determined answers. There are several different types of closed-ended questions (multiple choice, likert scale, thermometer scale, etc) Close ended questions make it easy to compare answers.
