PHILOS 2TT3 Lecture Notes - Consumerism, Cognitive Dissonance, Balance Theory
10 Nov 2012
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November 6: content on tv and in print designed to deliver and audience to advertisers. E. g. children"s shows are geared to sell them merchandise: people skip commercials or avoid them by getting news on websites, or streaming. Need for different ways to advertise to target audiences: challenge for communication professionals to get message out. Reliant on stereotypes, spins truth, glorifies consumerism: technology makes this more efficient but is embedded with values. Theories of persuasion: cognitive dissonance theory: leon festinger 1957. Cognitive dissonance: state of conflict between a message and an action conflict between what we believe and what we do. People seek cognitive balance harmony in action and beliefs. Advertisers create dissonance and promise balance through the. Vulnerable audiences: targeting children, partnership between psychologists and marketers disturbing resulting in highly effective marketing to children, canadian broadcast code for advertising to children.
