MMEDIA 1A03 Lecture Notes - Lecture 9: Roland Barthes, Visual Language, Semiotics

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D: pasta ingredients in bag, contrast in colour levels, red white green, market kind of shopping bag. C: italian flag colours, authenticity of fresh food & old shopping bag, putting their products w fresh veggies makes it seem like theirs is fresh. Structure, design or arrangement of work of art or writing piece, as opposed to its content. Meaning or message contained in creative work distinct from appearance, form & styles. Control form when learning design & understand how your form is interpreted. Ex: cannot have biker gang album with a hello kitty sing along. Ex: use rule of thirds (separate into 3) Shoes: squish & separate choose main model as focus, one visual voice patterns relate to background, be universal visual info (no needed language, colours on purpose appeals to young girls, symmetry is evil asymmetrical. Graphic design: type as image, light & dark , negative space forms created by negative space, static = dull creating vibration through juxtaposition.

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