HLTHAGE 2A03 Lecture Notes - Lecture 21: Neural Coding, Content Analysis
13 Dec 2016
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After a face to face interview, you must transcribe. Transcription is gish"s example was 49 pages in text. Enables a researcher to pursue an issue or topic in depth. Access lived experience or the perspective of the interviewee. Unobtrusive research can involve other quantitative or qualitative research. A way to collect and analyze data in a way that involves vounting" studies in a systematic way social stuff or content present in texts. Words, meanings, pictures, symbols, ideas, themes, messages. Outcome of data analysis researcher analyzes the content such as messages and symbols, present in a medium ex newspaper. Quantitative content analysis: numerical descriptions, charts, labels. Qualitative content analysis: themes, categories, or interpretations. Hypotheses are provided that identify patterns to be found in the data. Variables and concepts are defined in advance of the research/coding. Documents will be chosen that are comparable in content and directed at the target audience.
