GLOBALZN 1A03 Lecture Notes - Lecture 7: Moral Economy, Precarity, Neoliberalism

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Uses market forces/consumer choice to effect change. Mostly applied to commodities from global south. Eg. coffee, tea, sugar, cocoa, fruit, etc. Communities decide how to use funds - autonomy. Price floor insulates producers from price volatility. Doesn"t challenge overall system that creates these problems. Connection between consumers and producers is one way. Price floor distorts market; hurts non- fair trade producers. Expansion and intensification of cultural flows, interactions, and exchange across the. Ok, but what do we mean by culture ? globe. Set of attitudes, values, beliefs, and behaviours shared by a group of people communicated from one generation to the next (matsumoto, 1996) Not new - worlds cultures always shaped one another. Follows economy; technology has increased intensity today. Intensified significantly since end of cold war in1989. Erodes local traditions and eliminates diversity and richness. Driven largely by deliberate manipulations of mnc"s (multi-national corp?) Eg. not just due to cynical exploitation/cultural imperialism.

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