GLOBALZN 1A03 Lecture Notes - Lecture 10: Cultural Globalization, Crass, Precarity
18 Dec 2016
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Document Summary
Expansion and intensification of cultural flows, interactions and exchange across the globe. Sets of attitudes, values, beliefs, and behaviours shared by a group of people communicated from one generation to the next. matsumoto, 1996. Eg. language, art, music, leisure activities, entertainment, sports. Not new - worlds cultures always shaped one another. Follows economy: technology has increased intensity today. Hollywood movies and tv, english language music, sports, etc. Starbucks, apple, burger king, nike, disney, budweiser. Intensified significantly since end of cold war in 1989. Erodes local traditions and eliminates diversity and richness. Driven largely by deliberate manipulations of mncs. Social progress/tolerance: women"s equality, individual freedom, democracy, market capitalism, etc. Eg. not just due to cynical exploitation/cultural imperialism. Cultural flows are not just one way. Far from single global culture - ongoing fluidity. Culture is by definition always changing and shifting. Globalization opens more avenues for cultural exchange. All cultures experience greater influence from outside.
