ENGLISH 2M06 Lecture Notes - Lecture 40: Collective Intelligence, Worldbuilding, Readwrite
Document Summary
In this class, we have been criticizing the neoliberal celebration of individual empowerment, (cid:449)ith refere(cid:374)(cid:272)e to theories of (cid:862)(cid:374)e(cid:449) (cid:272)hro(cid:374)i(cid:272)(cid:863) te(cid:373)poralit(cid:455), i(cid:373)(cid:373)aterial la(cid:271)our a(cid:374)d i(cid:374)(cid:272)orporatio(cid:374). -(cid:862)tra(cid:374)s(cid:373)edia(cid:863) proje(cid:272)ts : a (cid:272)orporate fra(cid:374)(cid:272)hise strateg(cid:455), (cid:449)here(cid:271)(cid:455) ele(cid:373)ents of a narrative are (cid:862)dispersed(cid:863) a(cid:272)ross (cid:862)(cid:373)ultiple deli(cid:448)er(cid:455) (cid:272)ha(cid:374)(cid:374)els. (cid:863) i(cid:374)spires fa(cid:374)s to joi(cid:374) i(cid:374) the (cid:449)orld-building. Fandom: gender, sexuality, & youth: (cid:862)where this ki(cid:374)d of (cid:272)ultural for(cid:373) [girls" tee(cid:374)(cid:455)-bopper magazines] is markedly different from the male subcultures, is in its commercial origins. But why call these memes: (cid:862)(cid:373)e(cid:373)e(cid:863) is a term from theories of evolution (richard dawkins, the selfish gene. [1976]: like ge(cid:374)eti(cid:272) (cid:272)ode, (cid:272)ultural (cid:373)e(cid:373)es are the s(cid:373)allest repli(cid:272)a(cid:271)le unit of information in a system, and open to variation and recombination, spreada(cid:271)ilit(cid:455) (cid:894)(cid:862)goi(cid:374)g (cid:448)iral(cid:863)(cid:895, u(cid:374)like genetic replication, which introduces variation by chance, internet memes deliberately introduce variation. Hu(cid:373)orousl(cid:455) a(cid:374)d (cid:272)riti(cid:272)all(cid:455) spe(cid:272)ulates that be(cid:373)"s ki(cid:374)d of (cid:373)agi(cid:272) is at odds (cid:449)ith.
