COMMERCE 4PA3 Lecture Notes - Lecture 6: Harlequin Enterprises, Product Market, Value Proposition

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18 Oct 2018
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** i(cid:374)itial p(cid:396)o(cid:271)le(cid:373) i see (cid:449)ith this is that if (cid:455)ou"(cid:396)e goi(cid:374)g to di(cid:448)e(cid:396)sif(cid:455) (cid:449)ith (cid:374)e(cid:449) p(cid:396)odu(cid:272)ts a(cid:374)d i(cid:374)to (cid:374)e(cid:449) (cid:373)a(cid:396)kets, (cid:455)ou"ll likel(cid:455) (cid:374)eed a (cid:374)e(cid:449) st(cid:396)ateg(cid:455) fo(cid:396) the (cid:272)ha(cid:374)ges. Harlequin had been very successful with romance novels by penetrating distribution to grocery stores and drugstore markets. It appea(cid:396)s that the(cid:455)"(cid:396)e looki(cid:374)g i(cid:374)to too (cid:373)a(cid:374)(cid:455) a(cid:396)eas of a(cid:272)(cid:395)uisitio(cid:374). It"s esse(cid:374)tiall(cid:455) considering every area of publishing business and other industries. It should try to focus on one and really execute well on that. It might be p(cid:396)o(cid:271)le(cid:373)ati(cid:272) that the(cid:396)e"s (cid:374)o ope(cid:396)atio(cid:374)s di(cid:396)e(cid:272)to(cid:396) at a highe(cid:396) le(cid:448)el. So many positions under corporate office v. p finance; We"(cid:396)e (cid:449)o(cid:396)ki(cid:374)g as a(cid:374) ad(cid:448)iso(cid:396) to la(cid:396)(cid:396)(cid:455) heisley (president) in terms of what their strategic plan should be fo(cid:396) the (cid:1005)(cid:1013)(cid:1012)(cid:1004)"s. Rate of return was much lower than competitors; 25-30% of sales compared to 40-50%. Mass paperback publishers in u. s. earned about 2% of sales on new releases whereas.

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