COMMERCE 3MC3 Lecture Notes - Lecture 17: Marketing Mix, Cultural Imperialism, Trade Bloc
3 Nov 2017
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Document Summary
Imports become cheaper, they increase as the dollar increases. Exchange control refers to the regulation of a country"s currency exchange rate, the measure of how much one currency is worth in relation to another. Trade agreement is an intergovernmental agreement designed to manage and promote trade activities for a specific region, and a trading bloc consists of those countries that have signed the particular trade agreement. Greater the distance socially and economically higher the power distance. Transportation: cost of transportation could be higher in diff countries: distance from stores and warehouses. Communication: how people in the new culture communicate, the differences: nestle ex, launched a product in africa, cerilac ( cereal for kids 6-18 months), people in africa expected a white baby in the box due to the logo. Commerce: n. a (transactions through b2c), credit cards don"t exist in some international markets exporting- putting your money into someone"s company. Risk is higher, but greater control (joint venture)
