COMMERCE 3MC3 Lecture Notes - Lecture 1: Pro Forma
3 Nov 2017
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Document Summary
What is marketing: a set of business practices designed to plan for and present an organization products or services in ways that build effective customer relationships. Market: refers to the groups of people who need or want a company"s products or services and have the ability and willingness to buy them. Target market: the customer segment or group to whom the firm is interested in selling its products and services. Product: creating value by developing a cartiety of offerings, including goods, sercices and ideas to satisfy customer needs. Pricel transacting value, the overall savrafice a consumer is willing to make (money, time, energy) to acquire a specific product or sevoce.
