COMMERCE 2MA3 Lecture Notes - Lecture 13: Personal Selling, Personalization, Loyalty Program
23 Nov 2018
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Document Summary
Computer chips that automatically transmit to a special scanner all the information about a container"s contents or individual products. Keeping products: storing: merch is unloaded from trucks and placed on racks or shelves for storage. The merchandise already contains price and theft detection tags. Merchandise is ready for sale, so its placed on a conveyor system that routes it from the unloading dock (received at) to the loading dock going to the speci c store. Inventory management: just in time systems: designed to deliver less merchandise on a more frequent basis. Increased product availability and lower inventory investment. Retailing: de ned as the set of business activities that add value to products and services sold to consumers for their personal or family use: factors for establishing a relationship with retailers, choosing a retail partner. Identifying types of retailers: developing a retail strategy, managing a multichannel. Omnichannel: in which they sell in more than one channel.
