COMMERCE 2MA3 Lecture Notes - Lecture 16: Sentiment Analysis, Linkedin, Root Mean Square
23 Nov 2018
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Document Summary
Sales presentation and overcoming objections, presentation: all the background information has been obtained and objectives for the meeting are set. The salesperson establishes exactly where the customer is in his or her buying process at the beginning (see b2b buying process graph): handling objections: good salespeople know the types of objections buyers are likely to raise. Apps meet seven primary needs : to find me time , socialize, shop, accomplish, prepare, discover, self-express. App pricing models: ad-supported apps, freemium apps (free with in-app purchases, paid apps, paid apps with in-app purchases. Listen: companies can learn a lot about their customers by listening to (and monitoring) what they say on their social networks, blogs, review sites, etc, sentiment analysis: marketers can analyze the content found on sites like facebook, Twitter, online blogs, and reviews to assess the favourableness of the sentiments. Understand what"s popular and what"s not on a rm"s website, including page load times and site navigation.
