COMMERCE 2MA3 Lecture Notes - Lecture 7: Tim Hortons, Mystery Shopping, Children'S Book Council Of Australia
11 Dec 2016
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T(cid:396)(cid:455)i(cid:374)g to help (cid:272)o(cid:374)su(cid:373)e(cid:396)s t(cid:396)(cid:455) the p(cid:396)odu(cid:272)t (cid:271)efo(cid:396)e it"s e(cid:448)e(cid:374) p(cid:396)odu(cid:272)ed. Creating virtual stores, to see how consumers shop-> what type of packaging they notice. I. e. bank wants new layout so they could set up a virtual designs to see which layout works best. The marketing research process: define research problem and objectives. I. e. do mac students like the food on campus. -what: the variety of food available, price of food, how often do they go to get food, what kind of income they have, do they have time to eat at home, etc. -how: can collect some of data from mac services, surveys: design the research plan, collect data. Secondary data is collected for a purpose other than your research. Internal-> (mac example) places to eat, type of food served, stude(cid:374)t"s income. Primary data is collected by you for your research purposes: analyze data and develop insights.
