COMMERCE 2KA3 Lecture Notes - Lecture 7: Edward Snowden, Health Insurance Portability And Accountability Act, Behavioral Targeting

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2KA3
• Professor: Montazemi Ghasemaghaei

Document Summary

Information rights: privacy and freedom in the internet age. Privacy: claim of individuals to be left alone, free from surveillance or interference from other individuals, organizations, or the state. Personal information protection and electronic documents act (pipeda) establishes principles for collection, use, and disclosure of personal information. Set of principles governing the collection and use of information. Basis of most us and european privacy laws. Use of data requires informed consent of customer. Eu member nations cannot transfer personal data to countries without similar privacy protection. Tiny graphics embedded in e-mails and web pages. Monitor who is reading e-mail message or visiting site. May transmit user"s keystrokes or display unwanted ads. The united states allows businesses to gather transaction information and use this for other marketing purposes. Tools for encrypting e-mail, making e-mail or surfing activities appear anonymous, preventing client computers from accepting cookies, or detecting and eliminating spyware.