COMMERCE 1E03 Lecture Notes - Lecture 15: Royal Bank Of Canada, Cirque Du Soleil, Tim Hortons

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1E03
• Professor: Rita Cossa

Document Summary

Intense competition forces companies to constantly develop new products. The total product offer / value package is everything that the consumer evaluates when deciding to buy. This includes both tangibles and intangibles such as packaging, store appearance, delivery, past experience, brand image, name, reputation, etc. Brands have the ability to create significant economic value for the businesses they serve, as well as for stakeholders. Strong brands develop strong products and services. They: command premium prices, attract the best talent, reward investors fare better in economic downturns, support their communities and instill pride. Ca(cid:374)ada"s top (cid:1005)(cid:1004) b(cid:396)a(cid:374)ds (cid:1006)(cid:1004)(cid:1005)7: mec, home hardware, westjet, tim hortons, cirque du soleil, canadian tire, lo(cid:271)la(cid:449)"s. Can be protected legally: you own the name. Translate easily and in international markets: rbc financial group (formerly royal bank of canada, does more than just banking. All activities of designing and producing the container for a product. Introduction: growth profits usually peak, maturity, decline.