COMMERCE 1BA3 Lecture Notes - Lecture 2: Social Identity Theory, Nepotism, Stereotype
8 Feb 2017
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Week 2: chapter 2 (44-53), chapter 3 and chapter 4. Perception: interpreting (sensory stimuli), ordering and meaning to the environment. Large star: social identity theory: perceivers form perceptions about themselves and if it"s based on characteristics of membership in social categories (school, clubs) therefore this is how i choose to speak/act. Perception is you taking in stimuli and individually making you make a decision. 2. people form perceptions of others, affects decision making on choosing them (hiring) just because you have common interests. Add one more, called gut instinct , your spidey sense. Interpretation : assigning a meaning or reason, he"s lazy i"m not hiring, nepotism. Another set of words for stimuli is the stimuli all around you. , we use our five plus one senses to make sense of it. Perceptual selection (attention, lack of eye contact, shoes, ) what you pay attention to has as much to do with your motives, needs and your target.
