COMMERCE 1BA3 Lecture Notes - Lecture 7: Social Identity Theory, Models 1

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1BA3
• Professor: Teal Mc Ateer

Document Summary

The process of interpreting the messages of our senses to provide order and meaning to the environment: know definition of attribution, action, to fire or not to fire. Perceiver: per(cid:272)ei(cid:448)er"s e(cid:454)perie(cid:374)(cid:272)e, (cid:374)eeds a(cid:374)d e(cid:373)otio(cid:374)s (cid:272)a(cid:374) affe(cid:272)t his or her per(cid:272)eptio(cid:374) of the target. Target: perception involves interpretation of the target, ambiguous targets are susceptible to interpretation. Situation: context (timing) can affect what one perceives. Acts as the base or foundation for all perception models: people (perceivers) form perception of themselves (target) based on their characteristics and memberships in social categories (situation, what errors are we committing as humans, eg. He (cid:449)e(cid:374)t to pri(cid:448)ate s(cid:272)hool therefore : people (perceivers) form perceptions of others (target) based on their memberships in social categories (situations) The perceptual process: environmental stimuli, what is around you, observation, feeling, hearing, seeing, smelling, tasting. Assign a meaning or a cause because of the person. Assign a meaning or cause because of a conflict.