COMMERCE 1BA3 Lecture Notes - Lecture 9: Baby Boomers, Generation Z, Femininity

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1BA3
• Professor: Frances Tuer

Document Summary

Difference in values are often the cause in conflict: generational values ( know the generations) Difference in culture: unspoken rules ( management, pay) in other cultures. Power distance ( high power distance - people accept that they have no say. Low power distance - people want a say in decisions) the norm. Individualism (people look after themselves and their immediate family, employees are expected to be self-reliant and display initiative) Uncertainty avoidance ( the extent to which members of a culture feels threatened by ambiguous or unknown situations, do people like having strict commands and rules, or do they prefer spontaneity) Masculinity versus femininity ( masculinity is driven by competition, achievement and success, femininity means that dominant values are caring for other) Long-term versus short term orientation ( e. g looking for a personal relationship between business partners, working together for a long time, ) (go to the hofstede website to study this, ignore indulgence, it is in the next course)