CMST 3K03 Lecture Notes - Lecture 3: Ian Kershaw, Penny Press, Super Bowl
18 Sep 2017
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Document Summary
Starting in 19th century, changes in manufacturing led to mass production of consumer goods whose output flooded market. Branding and advertising were necessary in order to stimulate that demand from public: the supply outplaces the demand for items, more goods are produced than people buying them, In short order, media scholars and critics extended this idea of public as single, mass . 2: notion of masses, implies that they came from all variety of lives. Little interaction or exchange between audience members: when talking about the first audience of the cinema they are quiet, there"s this social aspect of being a part of a mass audience. Concept of mass audience of films, radio, and television emerged in aftermath of wwi: first ww1 was marked by innovations and inventions. Use of mass communications technologies like film and radio to win support for war led to growing.
