CMST 3CY3 Lecture Notes - Lecture 13: Contact Lens, Cultivation Theory, Unintended Consequences
24 Oct 2017
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The effects of advertising and commercialism on youth. Why is it so lucrative to start marketing to infants: we"ll see familial factors involved, and where our children are actually getting their money from. What three markets do youth represent: according to the authors in plugged in. Let"s start with this stat: youth see an average of 25,000 ads/year. 1990s: corporation reach children as young as 5. 3 markets: primary, market of influences, future market. Primary market: distinct group interested in and able to afford product, 17648$: kids have 17648$ (b discretionary worldwide) How do they get their parents to buy them these objects, that the best way for very young children to buy stuff is to pester their parents. 3: realize that children can think these thoughts through, mcdonald"s provides children with their own menu with their own options corporations way to manipulate children giving them the right to choose.
